Category Archives: Work

consensio work

Defining intangible assets

By Astrid | Published: May 3, 2008

Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don’t acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.

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Ass U Me something

By Astrid | Published: May 1, 2008

Managers live in ‘Philosophy, assumptions and theory=”The Talk”.
Employees live in organisation and practice. =”The Walk”.

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Is corporate identity immoral?

By Astrid | Published: April 24, 2008

Corporate identity is never moral. Morality describes goal posts of boundaries and rules. However, Ashman and Winstanley (2007) like to think otherwise. Linking the corporate identity construct with Asian tailor sweatshops, fast food displays and corporate fraud, they link moral and ethical conduct to misleading the public.

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Top 10 reasons why agencies fail SME’s

By Astrid | Published: April 19, 2008

Top 10 reasons why agencies fail SME’s

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MINI- Saved From Normality?

By Astrid | Published: March 19, 2008

The MINI car brand launched their ‘Clubman’ model yesterday in Perth. There is a dealership monopoly in this town and so it was easy to gather the key stakeholders in one spot from one customer list. And quite a gathering it was. This year the local dealership tried their hands on something other than embarrassing [...]

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  • Marian Bantjes said to Consensio…

    ...Our society does have a big problem with the kinds of things they value and to what degree. It's something I think about a lot, but fortunately there are others thinking about it too. Not enough though!