Category Archives: Work
Name your company (Part 2)
Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ambassadors for your branded business [...]
Also posted in brand Tagged acronyms, brand, brand name, evocative, experiential, invented, naming process, playful 2 Comments
Name your company (Part 1)
… it’s like naming your child! It’s a personality and needs to live with it for a long time… So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)?
Also posted in brand Tagged acronyms, brand, brand name, evocative, experiential, invented, naming process, playful 1 Comment
Interesting Presentation!
Why is it such an art to involve people in a workshop or presentation? Apart from the skills of an entertaining, informative and skilled presenter/facilitator, what makes people go: 'Ah, I get it!'.
Also posted in brand Tagged emotion, facilitator, powerpoint, presentation, skills, wish list, workshop Leave a comment
Know Your Brand Inside Out
In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle.
Also posted in brand Tagged brand, Clients, co-author, collaboration, custodian, employee, HR, internal marketing, ownership, shared vision Leave a comment
Name your Company (Part 3)