Category Archives: Work
How Consensio Works
I would like to take the opportunity to explain our service attitude a bit further. Some of our clients have asked for clarification because we operate so differently from a traditional design studio, marketing firm or business advisory.
Also posted in About Tagged brand, consensio, employee relations, HR, marketing, people development, planning, services, strategic, value add Leave a comment
Marketing the Professional Services Firm
Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice.
However, sometimes this book wanders the gaps between ‘how to’ and [...]
Quality and Size Matter
...because he wanted to give quality care and therefore spend more time on patients instead of chasing the dollars to see more patients in shorter time.
Also posted in brand Tagged business coaching, business mentoring, information, marketing, micro business, practice, small business, strategy, vision Leave a comment
what is innovation?
the 'innovation' buzzword is another example of the 'intangible asset' murkiness which is lurking underneath the accounting and business process surface
Posted in Work Tagged buzzword, definition, innovation, intangible asset, organisation, process, Work 1 Comment
Short Q&A about Creativity in Business