Category Archives: Work

consensio work

What is the trouble with ‘branding people’ in large organisations?

By Astrid | Published: April 8, 2012

Unfortunately this is the attitude not only in certain firms but in particular industries. The dominant inward looking culture in big organsations can revolve and reward motivations such as ‘selling faster’, ‘the next big idea’, the ‘drill bit, not the hole’, etc. Brand and subsequently marketing activities are seen as down stream functions of the [...]

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Australian Design Management- A mythical beast?

By Astrid | Published: February 27, 2010

Who and where are these professionals in Australia that work in ‘design management’? Would be good to hear from the companies who employ them or the recruiters who place them.

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The Genius of Intangible Assets

By Astrid | Published: August 23, 2009

Not one company can claim to ‘own the ideas’ since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.

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Trouble in SMEs in Western Australia: 10 years later

By Astrid | Published: July 14, 2009

In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.

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Short Q&A for Careers in Creative Industries

By Astrid | Published: April 14, 2009

What are the pre-requisites (skills/attributes) needed to obtain a career in your specified field (eg. illustrator, brand/identity designer, photographer, etc.) within the Creative Industries? (4 pre-requisites needed + one line explanation OR reason why)

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  • Marian Bantjes said to Consensio…

    ...Our society does have a big problem with the kinds of things they value and to what degree. It's something I think about a lot, but fortunately there are others thinking about it too. Not enough though!