Consensio

My recent visit to a doctor ended in an interesting conversation with him about his concerns on how to grow his practice. He asked me if there was something wrong with is business attitude, because he wanted to give quality care and therefore spend more time on patients instead of chasing the dollars to see more patients in shorter time. (more…)

What is innovation?

>>…is the process of converting knowledge and ideas into better ways of doing business or into new or improved products and services that are valued by the community. The innovation process incorporates research and development, commercialisation and technology diffusion. www.smartstate.qld.gov.au/strategy/strategy05_15/glossary.shtm

…a newly introduced practice or method intended to improve the current practice
www.mywhatever.com/cifwriter/library/66/4620.html

…introducing an object as if it were new.
oregonstate.edu/instruct/anth370/gloss.html

…Innovation is the process that translates knowledge into economic growth and social well-being. It encompasses a series of scientific, technological, organisational, financial and commercial activities. Research is only one of these activities and may be carried out at different phases of the innovative process.
www.arc.gov.au/general/glossary.htm

…All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas within an organization. …<<
en.wikipedia.org/wiki/Innovation

…Innovation in Organisations - assisting our Clients in identifying and managing innovation opportunities within their organisation.<<http://www.business.curtin.edu.au

Ambler & Neely (2007) pointed out that Marketing already has a robust platform as market connector and that therefore, cashflow forecasting and brand equity are indeed viable ‘measurable intangibles’ for ‘narrative accounting’ practices.

I think you agree, that the ‘innovation’ buzzword is another example of the ‘intangible asset’ murkiness which is lurking underneath the accounting and business process surface. What’s your ‘innovation’?

…last part to this…and the most important!

Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark it without a due diligence process.

The ‘obvious’ names are taken or unavailable as domains. Simply going through the dictionary is not enough. Resorting to fantasy names is not often a clever idea if it is too impossible to pronounce the names. I know there are people who seriously use name generators on the net, but they are the equivalent to buying instant coffee..or trusting Babelfish for business translations…
(more…)

Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ambassadors for your branded business idea. All your employees (from the truckdriver to the senior managers) are required for this job if you want this to be effective. (more…)

… it’s like naming your child! It’s a personality and needs to live with it for a long time…

So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)? (more…)