Category Archives: Work
Experimenting with new media
Experimenting with new media
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Also posted in Study Tagged creativity, definition, economy, experiential, goodwill, innovation, intangible asset, intangible assets, social capital, social networks 1 Comment
Trouble in SMEs in Western Australia: 10 years later
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Also posted in Study, brand Tagged brand, brand building, decision making strategy, intangible assets, marketing, SME Leave a comment
Short Q&A for Careers in Creative Industries
What are the pre-requisites (skills/attributes) needed to obtain a career in your specified field (eg. illustrator, brand/identity designer, photographer, etc.) within the Creative Industries? (4 pre-requisites needed + one line explanation OR reason why)
Also posted in Study Tagged career, creative industries, design, pre-requisites, quality, skills Leave a comment
Australian Design Management- A mythical beast?