Category Archives: Study

thoughts, snippets, research

Sometimes quantified and rarely qualified

By Astrid | Published: March 27, 2008

Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164). However, simply possessing resources does not translate them into value (Priem and Butler 2001). Firms achieve value creation by gaining, combining and utilizing resources (Grant [...]

Also posted in brand | Tagged , , , , , , | Leave a comment

Better decisions in small firms

By Astrid | Published: March 8, 2008

Should they just invest in ‘tangible asset’ creation and development? And when and how is the time ripe for ‘intangibles’?

Also posted in Work | Tagged , , , , , | 2 Comments

Good Will Hunted

By Astrid | Published: March 6, 2008

Accounting terminology describes ‘goodwill’ as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. (Btw: For a quick definition on institutional, professional, practice and practitioner goodwill, see [...]

Also posted in Work | Tagged , , , , , , | Leave a comment

The Intangible Asset Chain for Start-ups

By Astrid | Published: March 5, 2008

The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.

Also posted in Work | Tagged , , , , , , , | 1 Comment

Intangible river of meaning

By Astrid | Published: February 28, 2008

I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject. We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes [...]

Posted in Study | Tagged , , , , , , , | Leave a comment

  • Marian Bantjes said to Consensio…

    ...Our society does have a big problem with the kinds of things they value and to what degree. It's something I think about a lot, but fortunately there are others thinking about it too. Not enough though!