Category Archives: Study
Better decisions in small firms
Should they just invest in 'tangible asset' creation and development? And when and how is the time ripe for 'intangibles'?
Also posted in Work Tagged brand, consensio, decision making strategy, small business, small firms, sustainable competitive advantage 2 Comments
Good Will Hunted
Accounting terminology describes ‘goodwill’ as that part of business value over and above the value of identifiable business assets.
Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets.
(Btw: For a quick definition on institutional, professional, practice and practitioner goodwill, see for example [...]
Also posted in Work Tagged accounting, brands, business, goodwill, ideas, intangible assets, theory Leave a comment
The Intangible Asset Chain for Start-ups
The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
Also posted in Work Tagged brands, intangible assets, model, process, start-ups, steps, sustainable competitive advantage, theory 1 Comment
Intangible river of meaning
I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject.
We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes (good-bad, [...]
Posted in Study Tagged , brands, design, economy, intangible assets, philosophy, plato, social capital Leave a comment
Sometimes quantified and rarely qualified