Category Archives: Study
Marketing the Professional Services Firm
Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice.
However, sometimes this book wanders the gaps between ‘how to’ and [...]
The living heritage of organisations
Culture is deeper ingrained in people than behaviour that we observe everyday. We behave based on our beliefs and values which are fundamentally based on our deeper assumptions.
Posted in Study Tagged business, cultural heritage, culture, definition, intangible, living heritage, measurement, organisational culture, organization, shared belief, values, Work Leave a comment
Defining intangible assets
Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.
Also posted in Work, brand Tagged accountants, economy, goodwill, intangible, intangible asset chain, intellectual property, management scholars Leave a comment
Is corporate identity immoral?
Corporate identity is never moral. Morality describes goal posts of boundaries and rules. However, Ashman and Winstanley (2007) like to think otherwise. Linking the corporate identity construct with Asian tailor sweatshops, fast food displays and corporate fraud, they link moral and ethical conduct to misleading the public.
Also posted in Work, brand Tagged anthropomorphism, brand, Ci, coke, collective, ethics, moral, values Leave a comment
Creative Destruction