Category Archives: Study

thoughts, snippets, research

The Genius of Intangible Assets

By Astrid | Published: August 23, 2009

Not one company can claim to ‘own the ideas’ since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.

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Trouble in SMEs in Western Australia: 10 years later

By Astrid | Published: July 14, 2009

In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.

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Short Q&A for Careers in Creative Industries

By Astrid | Published: April 14, 2009

What are the pre-requisites (skills/attributes) needed to obtain a career in your specified field (eg. illustrator, brand/identity designer, photographer, etc.) within the Creative Industries? (4 pre-requisites needed + one line explanation OR reason why)

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Short Q&A about Creativity in Business

By Astrid | Published: April 9, 2009

Had a brief exchange with Kevin Carroll about creativity. Here is the Q&A:

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Creativity is not innovation

By Astrid | Published: April 5, 2009

At first it seems confusing to say that creativity does not automatically lead to innovation. After all, we encourage more creativity in the workplace with the hope for more innovation.

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  • Marian Bantjes said to Consensio…

    ...Our society does have a big problem with the kinds of things they value and to what degree. It's something I think about a lot, but fortunately there are others thinking about it too. Not enough though!