Category Archives: brand
Name your company (Part 1)
… it’s like naming your child! It’s a personality and needs to live with it for a long time… So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)?
Also posted in Work Tagged acronyms, brand, brand name, evocative, experiential, invented, naming process, playful 1 Comment
Interesting Presentation!
Why is it such an art to involve people in a workshop or presentation? Apart from the skills of an entertaining, informative and skilled presenter/facilitator, what makes people go: 'Ah, I get it!'.
Also posted in Work Tagged emotion, facilitator, powerpoint, presentation, skills, wish list, workshop Leave a comment
Know Your Brand Inside Out
In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle.
Also posted in Work Tagged brand, Clients, co-author, collaboration, custodian, employee, HR, internal marketing, ownership, shared vision Leave a comment
Becoming your identity
When corporate identity comes of age.
Name your company (Part 2)