Category Archives: brand
Chest-Beating: Strategy vs Sales in tough times
Everybody is talking about the economic down turn. In Australia the boom went bust, but unlike the US or Europe, we had softer cushioning. Mining and support industries, however, will wash out many employees in the following months. Manufacturing companies are not very optimistic.
The Australian Chamber of Commerce released their quarterly ACCI Westpac Survey of [...]
Quality and Size Matter
...because he wanted to give quality care and therefore spend more time on patients instead of chasing the dollars to see more patients in shorter time.
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Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Name your Company (Part 3)
…last part to this…and the most important!
Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark it without a due diligence [...]
Also posted in Work Tagged acronyms, brand, brand name, evocative, experiential, invented, naming process, playful Leave a comment
Marketing the Professional Services Firm