Category Archives: brand

What is the trouble with ‘branding people’ in large organisations?

By Astrid | Published: April 8, 2012

Unfortunately this is the attitude not only in certain firms but in particular industries. The dominant inward looking culture in big organsations can revolve and reward motivations such as ‘selling faster’, ‘the next big idea’, the ‘drill bit, not the hole’, etc. Brand and subsequently marketing activities are seen as down stream functions of the [...]

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Marketer Profiles for SME’s (PART 2)

By Astrid | Published: February 21, 2010

It may sound like a recruiter’s job only, but the matter of fact is, your marketing success will be determined by the skill set and experience of the person in charge of your SME marketing.

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Marketer Profiles for SME’s (PART 1)

By Astrid | Published: January 3, 2010

The difference between Corporate and SME marketer’s skill sets.

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Brand on the Balance sheet

By Astrid | Published: January 2, 2010

To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.

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Trouble in SMEs in Western Australia: 10 years later

By Astrid | Published: July 14, 2009

In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.

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  • Marian Bantjes said to Consensio…

    ...Our society does have a big problem with the kinds of things they value and to what degree. It's something I think about a lot, but fortunately there are others thinking about it too. Not enough though!