Category Archives: brand
Marketer Profiles for SME’s (PART 1)
The difference between Corporate and SME marketer's skill sets.
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Tagged brand, brand name, brands, core competency, definition, economy, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
Trouble in SMEs in Western Australia: 10 years later
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Also posted in Study, Work Tagged brand, brand building, decision making strategy, intangible assets, marketing, SME Leave a comment
Pink- The Power of Personal Brand
Pink, the brand was also at work. Firstly, sponsor Optus showed an Australian ad featuring her, before the lights went out. During her performance she reached for a Coke bottle.
Posted in brand Tagged brand, brand building, brand value, concert, consensio, personal brand, pink Leave a comment
Marketer Profiles for SME’s (PART 2)