Comments on: References

By: The Genius of Intangible Assets | Consensio

The Genius of Intangible Assets | Consensio — Sun, 23 Aug 2009 11:09:44 +0000

[...] masterpiece of the 20th Centrury’, the Les Demoiselles d’Avignon. In his book ‘Smart World‘ Ogle argues that there is no such thing than the lonesome Genius who came up with the idea [...]

By: Trouble in SMEs in Western Australia: 10 years later | Consensio

Trouble in SMEs in Western Australia: 10 years later | Consensio — Tue, 14 Jul 2009 11:30:01 +0000

[...] 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME [...]

By: Pink- The Power of Personal Brand | Consensio

Pink- The Power of Personal Brand | Consensio — Sun, 24 May 2009 09:15:23 +0000

[...] a media savvy CEO’s like Richard Branson or Anita Roddick’. Aaker and Joachimsthaler (2002,79) talk about the concept of personalising as litmus test of organsiations. Often, if a company does [...]

By: Creativity is not innovation | Consensio

Creativity is not innovation | Consensio — Sun, 05 Apr 2009 11:40:17 +0000

[...] hope for more innovation. However, when one looks at a definition of creativity, like the one by Teresa Amabile (1997, 40), which is widely used in organisational research: At its heart, creativity is simply the production [...]

By: Creative Destruction | Consensio

Creative Destruction | Consensio — Wed, 18 Feb 2009 13:33:37 +0000

[...] process of creative destruction was described by Joseph Schumpeter (1928, 1937). The economist Schumpeter coined the term “creative destruction” that decades later [...]

By: Marketing the Professional Services Firm | Consensio

Marketing the Professional Services Firm | Consensio — Sat, 07 Feb 2009 04:37:52 +0000

[...] Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: [...]

By: Measuring begins with Collaboration | Consensio

Measuring begins with Collaboration | Consensio — Tue, 21 Oct 2008 08:49:38 +0000

[...] an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how [...]

By: The living heritage of organisations |

The living heritage of organisations | — Mon, 29 Sep 2008 11:23:03 +0000

[...] and cross-cultural influence on globalized companies (see for example key culture writers like Hofstede, Tropenaars and Friedman). The link of one’s heritage and underlying assumptions to [...]

By: What is innovation? |

What is innovation? | — Tue, 23 Sep 2008 14:40:50 +0000

[...] & Neely (2007) pointed out that Marketing already has a robust platform as market connector and that therefore, [...]

By: Name your company (Part 2) | Consensio

Name your company (Part 2) | Consensio — Sun, 03 Aug 2008 07:58:08 +0000

[...] References [...]