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[...] Economists refer to intangible assets in terms of their source, as investments, and role in production, as capital. (Hunter, Webster, Wyatt, 2005) [...]
[...] References [...]
[...] & Neely (2007) pointed out that Marketing already has a robust platform as market connector and that therefore, [...]
[...] and cross-cultural influence on globalized companies (see for example key culture writers like Hofstede, Tropenaars and Friedman). The link of one’s heritage and underlying assumptions to [...]
[...] an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how [...]
[...] Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: [...]
[...] process of creative destruction was described by Joseph Schumpeter (1928, 1937). The economist Schumpeter coined the term “creative destruction” that decades later [...]
[...] hope for more innovation. However, when one looks at a definition of creativity, like the one by Teresa Amabile (1997, 40), which is widely used in organisational research: At its heart, creativity is simply the production [...]
[...] a media savvy CEO’s like Richard Branson or Anita Roddick’. Aaker and Joachimsthaler (2002,79) talk about the concept of personalising as litmus test of organsiations. Often, if a company does [...]
[...] 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME [...]
[...] masterpiece of the 20th Centrury’, the Les Demoiselles d’Avignon. In his book ‘Smart World‘ Ogle argues that there is no such thing than the lonesome Genius who came up with the idea [...]