Creativity is not innovation

By consensio | Published: April 5, 2009

At first it seems confusing to say that creativity does not automatically lead to innovation. After all, we encourage more creativity in the workplace with the hope for more innovation. However, when one looks at a definition of creativity, like the one by Teresa Amabile (1997, 40), which is widely used in organisational research:

At its heart, creativity is simply the production of novel, appropriate ideas in any realm of human activity, from science, to the arts, to education, to business, to everyday life. The ideas must be novel–different from what’s been done before-but they can’t be simply bizarre; they must be appropriate to the problem or opportunity presented. Creativity is the first step in innovation, which is the successful implementation of those novel, appropriate ideas.

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How Consensio Works

By consensio | Published: March 18, 2009

I would like to take the opportunity to explain our service attitude a bit further. Some of our clients have asked for clarification because we operate so differently from a traditional design studio, marketing firm or business advisory.

Consensio’s foremost differentiator is its attitude to business goals. Whilst many small businesses are run fairly efficiently without the use of strategic plans because the owners are technically good at their jobs (see the E-Myth), there comes a point where technical competence is not enough to grow or sustain the business any further without the knowledge and implementation of more complex business processes. Read More »

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Creative Destruction

By consensio | Published: February 18, 2009

The process of creative destruction was described by Joseph Schumpeter (1928, 1937). The economist Schumpeter coined the term “creative destruction” that decades later influenced the foundation of the whole arm of academic research in “strategic management” and the “resource-based view of the firm”. Schumpeter’s term referred to the feasibility of new ways of competing. Read More »

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Marketing the Professional Services Firm

By consensio | Published: February 6, 2009

Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice.

However, sometimes this book wanders the gaps between ‘how to’ and ‘theory’ too close to the edge. Read More »

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Chest-Beating: Strategy vs Sales in tough times

By consensio | Published: December 18, 2008

Everybody is talking about the economic down turn. In Australia the boom went bust, but unlike the US or Europe, we had softer cushioning. Mining and support industries, however, will wash out many employees in the following months. Manufacturing companies are not very optimistic.

The Australian Chamber of Commerce released their quarterly ACCI Westpac Survey of Industry Trends, and in  a nutshell

“The US and Australian manufacturing cycles have a
historical tendency to move broadly in synch. A widely
divergent relative performance was apparent from mid-
2006 to mid-2007 as Australian conditions trended
higher while US conditions deteriorated markedly.

That gap narrowed somewhat during 2008 up until the latest
quarter, as US conditions stabilised while Australian
conditions deteriorated. The December quarter saw
conditions in both economies deteriorate markedly further,
both well into contractionary territory (sub-50), more so
for the US.”

Apart form the economic indicators of this, and the ongoing fear of employees to lose the job that pays the bills, how does it impact on the intangible assets of companies? Read More »

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