In 1999, 2 researchers (Huang & Brown) at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Trouble in SMEs in Western Australia: 10 years later
Posted in Study, Work, brand Tagged brand, brand building, decision making strategy, intangible assets, marketing, SME Leave a comment
Pink- The Power of Personal Brand
P!nk, the singer was in town this weekend, and we at Consensio were thrilled to see the artist in concert. Pink, the brand was also at work. Firstly, sponsor Optus showed an Australian ad featuring her, before the lights went out. During her performance she reached for a Coke bottle. Read More
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Short Q&A for Careers in Creative Industries
We seem to be on some email list from James Cook University whereby the Design lecturers or Course Coordinators deem Consensio fit to give advice to 3rd year students about possible creative career paths. Here are 4 questions asked and Consensio answered: Read More
Posted in Study, Work Tagged career, creative industries, design, pre-requisites, quality, skills Leave a comment
Short Q&A about Creativity in Business
Had a brief exchange with Kevin Carroll about creativity. Here are the Q&A:
Consensio: We both agree that creativity does not need innovation but innovation does not happen without creativity. You are challenging people in organisations to think outside the box, (thus to become more creative). How do you teach them to go beyond creativity?
Kevin Carroll: I define innovation as something that is new and different AND THAT ADDS VALUE. If it doesn’t add value, then I classify it as simply creativity. If the idea can increase someone’s pleasure (make you more productive, gain you more respect, create more revenue, build your awareness in the marketplace) or decrease their pain (lower your stress, help you lose weight, save you time) then it’s adding value which means it’s innovation. Read More
Posted in Study, Work Tagged business, coaching, creativity, innovation, interview, management, q&a, value Leave a comment
The Genius of Intangible Assets
Picasso (1907) Source: Wikipedia
Richard Ogle described how Picasso came to paint ‘the first real masterpiece of the 20th Centrury’, the Les Demoiselles d’Avignon. In his book ‘Smart World‘ Ogle argues that there is no such thing than the lonesome Genius who came up with the idea overnight. Read More »