…last part to this…and the most important!
Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark it without a due diligence process.
The ‘obvious’ names are taken or unavailable as domains. Simply going through the dictionary is not enough. Resorting to fantasy names is not often a clever idea if it is too impossible to pronounce the names. I know there are people who seriously use name generators on the net, but they are the equivalent to buying instant coffee..or trusting Babelfish for business translations…
Continue Reading…
Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ambassadors for your branded business idea. All your employees (from the truckdriver to the senior managers) are required for this job if you want this to be effective. Continue Reading…
… it’s like naming your child! It’s a personality and needs to live with it for a long time…
So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)? Continue Reading…
A friend of mine recently said:
>>I know strategy workshops are boring. Somebody stands there waffling on about an impenetrable subject and you are pretending to take notes and actively listening. I can’t stand looking at one more powerpoint slide! Somebody accidentally switch off that projector or, even better, let me out of here!<<
Why is it such an art to involve people in a workshop or presentation? Apart from the skills of an entertaining, informative and skilled presenter/facilitator, what makes people go: ‘Ah, I get it!‘.
The magic connection is emotional involvement. What increases my care factor, increases the attention span. Business bigs like Steve Jobs don’t just have an easy presentation audience because they pull out gadgets that everybody wants.
Why do I want them in the first place? Because I want to believe, the presenter will be giving me emotional satisfaction on top of information.
So what would be my list of things to consider for keeping me interested? Continue Reading…
Brand portfolio strategies are facing inward into the organisation and ensure that all marketing segments and target audiences are covered. This is also true for internal marketing activities. In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle. Continue Reading…
