http://www.consensio.com.au Intangible Assets in Design & Business Fri, 21 Nov 2008 11:12:04 +0000 http://backend.userland.com/rss092 en My recent visit to a doctor ended in an interesting conversation with him about his concerns on how to grow his practice. He asked me if there was something wrong with is business attitude, because he wanted to give quality care and therefore spend more time on patients instead of ... http://www.consensio.com.au/archives/65 In an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how "Intangible assets are the the reason marketers get out of bed in the morning". According to Olding, assets that make up brands, reputation and customer ... http://www.consensio.com.au/archives/50 Intangible cultural heritage (see Wiki page for definition) is summarised as the 'living heritage' of national culture; the oral tradition. The treasured way of preserving one's national culture is in stark contrast to the difficulty of passing on healthy organisational cultures, which have so much influence on the success and ... http://www.consensio.com.au/archives/47 What is innovation? >>...is the process of converting knowledge and ideas into better ways of doing business or into new or improved products and services that are valued by the community. The innovation process incorporates research and development, commercialisation and technology diffusion. www.smartstate.qld.gov.au/strategy/strategy05_15/glossary.shtm ...a newly introduced practice or method intended to improve ... http://www.consensio.com.au/archives/46 ...last part to this...and the most important! Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark ... http://www.consensio.com.au/archives/45 Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ... http://www.consensio.com.au/archives/44 ... it's like naming your child! It's a personality and needs to live with it for a long time... So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)? In professional brand terms you are going through a process which is ... http://www.consensio.com.au/archives/43 A friend of mine recently said: >>I know strategy workshops are boring. Somebody stands there waffling on about an impenetrable subject and you are pretending to take notes and actively listening. I can't stand looking at one more powerpoint slide! Somebody accidentally switch off that projector or, even better, let me ... http://www.consensio.com.au/archives/42 Brand portfolio strategies are facing inward into the organisation and ensure that all marketing segments and target audiences are covered. This is also true for internal marketing activities. In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle. At Consensio ... http://www.consensio.com.au/archives/41 I experienced that the question of when to leave the safe haven of "letterhead, business card and website logo" to start using the created identity for marketing purposes, seems a mystery to many small business owners. At first, it seems the investment in the re-branding stretches the strategic muscle to the ... http://www.consensio.com.au/archives/31