Comments for Consensio

Comment on Measuring begins with Collaboration by » Measuring begins with Collaboration

» Measuring begins with Collaboration — Tue, 21 Oct 2008 08:58:44 +0000

[...] tworkshb | Small Business News | Small Business Advice wrote an interesting post today onHere’s a quick excerpt In an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how “Intangible assets are the the reason marketers get out of bed in the morning”. According to Olding, assets that make up brands, reputation and customer value are only slowly coming to the attention of other senior executives particularly in Australia. Quantifying brand performance has senior marketers and financ [...]

Comment on References by Measuring begins with Collaboration | Consensio

Measuring begins with Collaboration | Consensio — Tue, 21 Oct 2008 08:49:38 +0000

[...] an article recently published in the Professional Journal of the Australian Marketing Institute, Rachel Olding describes in depth the divide between Marketing and Finance and how [...]

Comment on References by The living heritage of organisations |

The living heritage of organisations | — Mon, 29 Sep 2008 11:23:03 +0000

[...] and cross-cultural influence on globalized companies (see for example key culture writers like Hofstede, Tropenaars and Friedman). The link of one’s heritage and underlying assumptions to [...]

Comment on Top 10 reasons why agencies fail SME’s by ok

ok — Wed, 24 Sep 2008 18:46:22 +0000

good site jiawgy

Comment on References by What is innovation? |

What is innovation? | — Tue, 23 Sep 2008 14:40:50 +0000

[...] & Neely (2007) pointed out that Marketing already has a robust platform as market connector and that therefore, [...]

Comment on what is innovation? by Company Narrative in Annual Reports | IC Knowledge Center

Company Narrative in Annual Reports | IC Knowledge Center — Thu, 18 Sep 2008 17:51:07 +0000

[...] to Consensio for pointing out this paper from Tim Ambler at London Business School and Andy Neely from [...]

Comment on Name your company (Part 2) by Prepare to name your company (Part 1) | Consensio

Prepare to name your company (Part 1) | Consensio — Sun, 03 Aug 2008 08:30:26 +0000

[...] Either way, let’s further pretend we have all this information from 1-7 (I got sidetracked, didn’t I?), and you want to go ahead with finding the name of your new company or service… now continue to Read here PART 2)! [...]

Comment on Name your company (Part 2) by Name your Company (PART 3) | Consensio

Name your Company (PART 3) | Consensio — Sun, 03 Aug 2008 08:29:15 +0000

[...] I love this part of brand positioning, because we witness the birth of a new identity. After all, good brand names go from good to great by being durable. (Read PART 1 here or PART 2) [...]

Comment on Name your company (Part 1) by Name your Company (PART 3) | Consensio

Name your Company (PART 3) | Consensio — Sun, 03 Aug 2008 08:26:55 +0000

[...] birth of a new identity. After all, good brand names go from good to great by being durable. (Read PART 1 here or PART [...]

Comment on References by Name your company (Part 2) | Consensio

Name your company (Part 2) | Consensio — Sun, 03 Aug 2008 07:58:08 +0000

[...] References [...]