Consensio

Intangible cultural heritage (see Wiki page for definition) is summarised as the ‘living heritage’ of national culture; the oral tradition. The treasured way of preserving one’s national culture is in stark contrast to the difficulty of passing on healthy organisational cultures, which have so much influence on the success and survival of companies in the market.

Much has been written about the influence of national culture and cross-cultural influence on globalized companies (see for example key culture writers like Hofstede, Tropenaars and Friedman). The link of one’s heritage and underlying assumptions to organsiational performance per se has held bread and butter money for generations of business consultants, HR professionals and psychologists. (more…)

Morality describes goal posts of boundaries and rules. However, Ashman and Winstanley (2007) like to think otherwise. Linking the corporate identity construct with Asian tailor sweatshops, fast food displays and corporate fraud, they link moral and ethical conduct to misleading the public.
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