Tag Archives: values
Is corporate identity immoral?
Corporate identity is never moral. Morality describes goal posts of boundaries and rules. However, Ashman and Winstanley (2007) like to think otherwise. Linking the corporate identity construct with Asian tailor sweatshops, fast food displays and corporate fraud, they link moral and ethical conduct to misleading the public.
Posted in Study, Work, brand Also tagged anthropomorphism, brand, Ci, coke, collective, ethics, moral Leave a comment
The living heritage of organisations