Tag Archives: theory

Good Will Hunted

By consensio | Published: March 6, 2008
Accounting terminology describes ‘goodwill’ as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. (Btw: For a quick definition on institutional, professional, practice and practitioner goodwill, see for example [...]
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The Intangible Asset Chain for Start-ups

By consensio | Published: March 5, 2008
The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
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