Tag Archives: sustainable competitive advantage

Better decisions in small firms

By consensio | Published: March 8, 2008
Should they just invest in 'tangible asset' creation and development? And when and how is the time ripe for 'intangibles'?
Posted in Study, Work | Also tagged , , , , | 2 Comments

The Intangible Asset Chain for Start-ups

By consensio | Published: March 5, 2008
The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
Posted in Study, Work | Also tagged , , , , , , | 1 Comment
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