Tag Archives: sustainable competitive advantage
Marketer Profiles for SME’s (PART 1)
The difference between Corporate and SME marketer's skill sets.
Posted in brand Also tagged brand, brands, business, decision making strategy, HR, marketer, marketing, Marketing Human Resources, personnel, skill set, small business, SME, type of marketer, Work Leave a comment
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand, brand name, brands, core competency, definition, economy, innovation, intangible, intangible asset, marketing, SME, Work Leave a comment
Experimenting with new media
Experimenting with new media
Posted in Work Also tagged brand, business, collaboration, consensio, creativity, experimental, intangible assets, photography, playful, small business, SME, sustainable future, Work Leave a comment
Sometimes quantified and rarely qualified
Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164).
However, simply possessing resources does not translate them into value (Priem and Butler 2001). Firms achieve value creation by gaining, combining and utilizing resources (Grant [...]
Posted in Study, brand Also tagged brand, operational strategy, quality, quantity, stategic management, Study Leave a comment
Marketer Profiles for SME’s (PART 2)