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The Intangible Asset Chain for Start-ups
By
consensio
|
Published:
March 5, 2008
The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
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Also tagged
brands
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intangible assets
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model
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process
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start-ups
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sustainable competitive advantage
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theory
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The Intangible Asset Chain for Start-ups