QUESTION ONE

What are the pre-requisites (skills/attributes) needed to obtain a career in your specified field (eg. illustrator, brand/identity designer, photographer, etc.) within the Creative Industries? (4 pre-requisites needed + one line explanation OR reason why)

Consensio Brand Developer

1. Attention to detail (quality design requires flawless execution and cooperation with all parties involved)
2. Big Picture awareness (“how does what I do fit in with client business objectives?”)
3. Service Delivery (quality control and communication skills to sell ideas)
4. Research skills (includes keeping up academic and research about industry and competitor trends)

QUESTION TWO

What are some of the typical activities you perform within you current role/position? (4 examples needed)

1. Presentation of ideas to clients and stakeholders
2. Project management
3. Execution of design ideas
4. Quality control of project execution

QUESTION THREE

What project/accomplishment are you most proud of within your career?

When our client says: “I love it, I get it, I want it, it’s better than what I could have imagined, and my customers want it too!”

QUESTION FOUR

What personal advice/tips would you give to someone wanting to enter into your career path?

What I do now I did not imagine 20 years ago. I only got there because I was open to learn more about myself, the industry and where the gaps are. Don’t be defensive about feedback, no matter how it comes across. Maybe you should not follow a defined path. Make your own rules and step out of the picture now and then and evaluate on an ongoing basis your weakness and strength. After all, we are getting paid for thinking and working creatively in return for authentic business results. The only personal brand you should cultivate is your distinctive sense of humour.

However, simply possessing resources does not translate them into value (Priem and Butler 2001). Firms achieve value creation by gaining, combining and utilizing resources (Grant 2002).

This strategic management view of the firm environment implies, that the right mix of resources and communication should achieve sustainable competitive advantage. But what exactly is the right mix for what type of company? And when is it the right time to develop the mix?

Moreover, to me the nature of intangible assets are more suggestive than definitional, more holistic than functional and more relational than rational.

Key decision-makers must learn to communicate that intangible assets serve as managerial business function. IA’s are there to facilitate and create business processes that integrate cross-functional teams and outcomes. If managers can stop wasting their time on eternal expenditure justification intangible assets can be understood and successfully integrated by financial and operational strategy.