Tag Archives: quality
Sometimes quantified and rarely qualified
Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164).
However, simply possessing resources does not translate them into value (Priem and Butler 2001). Firms achieve value creation by gaining, combining and utilizing resources (Grant [...]
Posted in Study, brand Also tagged brand, operational strategy, quantity, stategic management, Study, sustainable competitive advantage Leave a comment

Short Q&A for Careers in Creative Industries