Tag Archives: process

what is innovation?

the 'innovation' buzzword is another example of the 'intangible asset' murkiness which is lurking underneath the accounting and business process surface
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The Intangible Asset Chain for Start-ups

The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
Posted in Study, Work | Also tagged , , , , , , | 1 Comment
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