Intangible river of meaning
I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject.
We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes (good-bad, beauty-ugly, single-multi, intangible-tangible, asset-non-asset…).We strive to define it by using changeless absolutes and look for the essence of universal truth and structure about ‘intangible assets’.
We ask what is the precise relation between the pattern of ‘intangible asset’ and the empirical world of everyday reality. Why is this important to the way we do business 2000 years later? (more…)
