Tag Archives: naming process

Name your Company (Part 3)

By consensio | Published: August 3, 2008

…last part to this…and the most important! Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark it without a due [...]

Posted in Work, brand | Also tagged acronyms, brand, brand name, evocative, experiential, invented, playful | Leave a comment

Name your company (Part 2)

By consensio | Published: August 3, 2008

Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ambassadors for your branded business [...]

Posted in Work, brand | Also tagged acronyms, brand, brand name, evocative, experiential, invented, playful | 2 Comments

Name your company (Part 1)

By consensio | Published: August 3, 2008

… it’s like naming your child! It’s a personality and needs to live with it for a long time… So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)?