Tag Archives: marketing

Marketing the Professional Services Firm

By consensio | Published: February 6, 2009

Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice. However, sometimes this book wanders the gaps between ‘how to’ [...]

Posted in Study, Work, brand | Also tagged brand, generation c, services, Young | Leave a comment

Chest-Beating: Strategy vs Sales in tough times

By consensio | Published: December 18, 2008

Everybody is talking about the economic down turn. In Australia the boom went bust, but unlike the US or Europe, we had softer cushioning. Mining and support industries, however, will wash out many employees in the following months. Manufacturing companies are not very optimistic. The Australian Chamber of Commerce released their quarterly ACCI Westpac Survey [...]

Posted in brand | Also tagged ACCI, B2B, brand, down turn, economic, sales, The Age | Leave a comment

Quality and Size Matter

By consensio | Published: November 21, 2008

...because he wanted to give quality care and therefore spend more time on patients instead of chasing the dollars to see more patients in shorter time.