Tag Archives: intangible assets
Experimenting with new media
Experimenting with new media
Posted in Work Also tagged brand, business, collaboration, consensio, creativity, experimental, photography, playful, small business, SME, sustainable competitive advantage, sustainable future, Work Leave a comment
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Posted in Study, Work Also tagged creativity, definition, economy, experiential, goodwill, innovation, intangible asset, social capital, social networks 1 Comment
Trouble in SMEs in Western Australia: 10 years later
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Posted in Study, Work, brand Also tagged brand, brand building, decision making strategy, marketing, SME Leave a comment
Creative Destruction
He observed, that firms were not static output-restrained entities, but that their interactions with the market were of interest and impact to the whole economic system. He
Posted in Study Also tagged capitalism, creative distruction, creativity, firm theory, innovation, schumpeter 1 Comment
Marketer Profiles for SME’s (PART 2)