Tag Archives: intangible asset
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand, brand name, brands, core competency, definition, economy, innovation, intangible, marketing, SME, sustainable competitive advantage, Work Leave a comment
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Posted in Study, Work Also tagged creativity, definition, economy, experiential, goodwill, innovation, intangible assets, social capital, social networks 1 Comment
Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Posted in brand Also tagged australian institute of marketing, brand, brand building, brand equity, collaboration, decision making strategy, finance, management, organisational culture, reporting, silo 1 Comment
what is innovation?
the 'innovation' buzzword is another example of the 'intangible asset' murkiness which is lurking underneath the accounting and business process surface
Marketer Profiles for SME’s (PART 2)