Tag Archives: intangible
The living heritage of organisations
Culture is deeper ingrained in people than behaviour that we observe everyday. We behave based on our beliefs and values which are fundamentally based on our deeper assumptions.
Posted in Study Also tagged business, cultural heritage, culture, definition, living heritage, measurement, organisational culture, organization, shared belief, values, Work Leave a comment
Defining intangible assets
Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.
Posted in Study, Work, brand Also tagged accountants, economy, goodwill, intangible asset chain, intellectual property, management scholars Leave a comment
Brand on the Balance sheet