Tag Archives: goodwill
Defining intangible assets
Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.
Posted in Study, Work, brand Also tagged accountants, economy, intangible, intangible asset chain, intellectual property, management scholars Leave a comment
Good Will Hunted
Accounting terminology describes ‘goodwill’ as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets. (Btw: For a quick definition on institutional, professional, practice and practitioner goodwill, see [...]
Posted in Study, Work Also tagged accounting, brands, business, ideas, intangible assets, theory Leave a comment
The Genius of Intangible Assets