Tag Archives: finance

Measuring begins with Collaboration

By consensio | Published: October 21, 2008

Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.

Posted in brand | Also tagged australian institute of marketing, brand, brand building, brand equity, collaboration, decision making strategy, intangible asset, management, organisational culture, reporting, silo | 1 Comment

I say intangible and you say asset…

By consensio | Published: February 21, 2008

I am trying to clarify the terminology of Intangible Assets (IA). It turns out, that intangibles mean something else to everybody, depending on who you ask. According to NSW’s Treasury Department’s policy definition “There is currently no Australian Accounting Standard that comprehensively deals with intangible assets. However there are general requirements contained in a number [...]

Posted in Study | Also tagged brands, government, intangible assets, studies, sustainable future | Leave a comment

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Tag Archives: finance

Measuring begins with Collaboration

I say intangible and you say asset…

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Pages

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Professional Memberships