Consensio

…last part to this…and the most important!

Very often, people are skirmish about naming because it involves thinking out of their comfort zone and maybe saying something in front of people that gets culled down with cynicism. In recent years it has become very difficult to name a company and trademark it without a due diligence process.

The ‘obvious’ names are taken or unavailable as domains. Simply going through the dictionary is not enough. Resorting to fantasy names is not often a clever idea if it is too impossible to pronounce the names. I know there are people who seriously use name generators on the net, but they are the equivalent to buying instant coffee..or trusting Babelfish for business translations…
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Your core stakeholders usually sit beside you every day (if you employ people that is). So make sure these are the people you roll out the name to first- they are the ones, who are actively involved in the name giving. After all, they will be your front door and ambassadors for your branded business idea. All your employees (from the truckdriver to the senior managers) are required for this job if you want this to be effective. (more…)

… it’s like naming your child! It’s a personality and needs to live with it for a long time…

So how do you do it (without a beer drenched night and a birthday names book or Dictionary on your knees)? (more…)