Tag Archives: economy

Australian Design Management- A mythical beast?

Who and where are these professionals in Australia that work in 'design management'? Would be good to hear from the companies who employ them or the recruiters who place them.
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Brand on the Balance sheet

To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
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The Genius of Intangible Assets

Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
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Defining intangible assets

Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.
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Intangible river of meaning

I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject. We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes (good-bad, [...]
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