Tag Archives: economy
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand, brand name, brands, core competency, definition, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Posted in Study, Work Also tagged creativity, definition, experiential, goodwill, innovation, intangible asset, intangible assets, social capital, social networks 1 Comment
Defining intangible assets
Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients.
Posted in Study, Work, brand Also tagged accountants, goodwill, intangible, intangible asset chain, intellectual property, management scholars Leave a comment
Intangible river of meaning
I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject.
We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes (good-bad, [...]
Posted in Study Also tagged , brands, design, intangible assets, philosophy, plato, social capital Leave a comment
Australian Design Management- A mythical beast?