Tag Archives: definition
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand, brand name, brands, core competency, economy, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Posted in Study, Work Also tagged creativity, economy, experiential, goodwill, innovation, intangible asset, intangible assets, social capital, social networks 1 Comment
The living heritage of organisations
Culture is deeper ingrained in people than behaviour that we observe everyday. We behave based on our beliefs and values which are fundamentally based on our deeper assumptions.
Posted in Study Also tagged business, cultural heritage, culture, intangible, living heritage, measurement, organisational culture, organization, shared belief, values, Work Leave a comment
what is innovation?
the 'innovation' buzzword is another example of the 'intangible asset' murkiness which is lurking underneath the accounting and business process surface
Posted in Work Also tagged buzzword, innovation, intangible asset, organisation, process, Work 1 Comment
Marketer Profiles for SME’s (PART 2)