Tag Archives: decision making strategy
Marketer Profiles for SME’s (PART 1)
The difference between Corporate and SME marketer's skill sets.
Posted in brand Also tagged brand, brands, business, HR, marketer, marketing, Marketing Human Resources, personnel, skill set, small business, SME, sustainable competitive advantage, type of marketer, Work Leave a comment
Trouble in SMEs in Western Australia: 10 years later
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Posted in Study, Work, brand Also tagged brand, brand building, intangible assets, marketing, SME Leave a comment
Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Posted in brand Also tagged australian institute of marketing, brand, brand building, brand equity, collaboration, finance, intangible asset, management, organisational culture, reporting, silo 1 Comment
Better decisions in small firms
Should they just invest in 'tangible asset' creation and development? And when and how is the time ripe for 'intangibles'?
Posted in Study, Work Also tagged brand, consensio, small business, small firms, sustainable competitive advantage 2 Comments
Marketer Profiles for SME’s (PART 2)