Tag Archives: creativity
Experimenting with new media
Experimenting with new media
Posted in Work Also tagged brand, business, collaboration, consensio, experimental, intangible assets, photography, playful, small business, SME, sustainable competitive advantage, sustainable future, Work Leave a comment
The Genius of Intangible Assets
Not one company can claim to 'own the ideas' since everything is connected through history, material, memory. This is a scary thought for economists and accountants alike. Yet, this disruptive idea space (Ogle) was first named by Schumpeter as prerequisite to entrepreneurship.
Posted in Study, Work Also tagged definition, economy, experiential, goodwill, innovation, intangible asset, intangible assets, social capital, social networks 1 Comment
Short Q&A about Creativity in Business
Had a brief exchange with Kevin Carroll about creativity. Here is the Q&A:
Posted in Study, Work Also tagged business, coaching, innovation, interview, management, q&a, value Leave a comment
Creativity is not innovation
At first it seems confusing to say that creativity does not automatically lead to innovation. After all, we encourage more creativity in the workplace with the hope for more innovation.

Marketer Profiles for SME’s (PART 2)