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	<title>Consensio™ &#187; creative class</title>
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	<description>Intangible Assets in Business &#38; Design</description>
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		<title>Intangible state of mind</title>
		<link>http://www.consensio.com.au/archives/3</link>
		<comments>http://www.consensio.com.au/archives/3#comments</comments>
		<pubDate>Mon, 18 Feb 2008 10:18:49 +0000</pubDate>
		<dc:creator>consensio</dc:creator>
				<category><![CDATA[Study]]></category>
		<category><![CDATA[creative class]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[intangible assets]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[studies]]></category>
		<category><![CDATA[sustainable future]]></category>

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		<description><![CDATA[Since 2001, where Daley found that Australia is not utilising intangible assets (IA) to its full advantage, and therefore falling behind in R&#038;D, something interesting has happened.]]></description>
			<content:encoded><![CDATA[<p>the focus on my studies for the next years will generally be on <a title="intangible assets" href="http://www.smallbiz.nsw.gov.au/smallbusiness/Resources/Business+Tools/Glossary+of+Business+Terms/" target="_blank"><em>intangible assets</em></a> and what they mean to Australia&#8217;s economy.</p>
<p>Since 2001, where <a title="Dayley Ref" href="http://consensio.com.au/?page_id=4" target="_blank"><strong>Daley</strong></a> found that Australia is not utilising intangible assets (IA) to its full advantage, and therefore falling behind in R&amp;D, something interesting has happened.</p>
<p>The economy boomed on the back of the mining and resource demand despite study findings that the IA driven economy is the sustainable future direction for  developed nations.</p>
<p>The advocates of <em><a title="social capital" href="http://http//en.wikipedia.org/wiki/Social_capital" target="_blank">social capital</a> </em>and the <a title="creative class" href="http://en.wikipedia.org/wiki/Creative_class" target="_blank">creative class</a> seem pretty silent after the dot com crash and amongst the gold rush mentality of the current mining boom in Western Australia.</p>
<p>Perth, Western Australia is a prime example of a state in an identity struggle for the quest to please existing and new citizens.</p>
<p>Although there is a movement to revitalise the city and a call to continue with the IA paradigm to &#8216;<a title="state of creativity" href="http://www.form.net.au/" target="_blank"><em>build a state of creativity&#8217;</em></a> , we are a far cry from amalgamating the operational with the mundane concept of &#8216;culture and the arts&#8217; in this city.<span id="more-3"></span></p>
<p>The money flow that is currently pouring down on the employees and stakeholders of the resource boom, manifests itself also in the State Governments announcements such as:</p>
<blockquote><p><em>&#8220;Our scientists deserve our support&#8230;</em></p>
<p><em>&#8220;And so too do those employed in our creative industries.<br />
Our local music and fashion scenes are setting the pace.<br />
Again we have so many examples of individual brilliance<br />
and talent in WA. So much potential. All it needed was a spark.<br />
</em></p>
<p><em> &#8220;Two months ago we announced the “Ignite Package” &#8211; the<br />
single biggest ever funding boost to Western Australian<br />
cultural and creative industries.</em></p>
<p><em>The $73 million injection, over and above the $160 million<br />
already budgeted, will provide unprecedented support for<br />
our most creative people. Support in so many ways.<br />
</em></p>
<ul>
<li><em>Better facilities.</em></li>
<li><em>Greater reward and recognition.</em></li>
<li><em>More and better performances and productions.</em></li>
</ul>
<p><em>&#8220;So many different components – different parts of this<br />
package – that will amaze you.</em></p>
<p><em>&#8220;It will also be used to lever matching donations from the<br />
corporate sector to purchase new art. That fund should be<br />
$25-30million&#8230;.</em>&#8221; <a title="Premier Carpenter, CEDA speech, 13 Feb 08" href="http://www.premier.wa.gov.au/index.cfm?fuseaction=speeches.main" target="_blank">Premier Carpenter, 13 Feb 2008 &#8211; Speech to the Committee for Economic Development Australia (CEDA)</a></p></blockquote>
<p>However, increasing skills and entertainment of residing citizens does not exponentially increase IA. Should we look to IA business models for the state? Quo Vadis,  creative state of mind?<!--more--></p>
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