Tag Archives: collaboration
Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Posted in brand Also tagged australian institute of marketing, brand, brand building, brand equity, decision making strategy, finance, intangible asset, management, organisational culture, reporting, silo 1 Comment
Know Your Brand Inside Out
In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle.
Posted in Work, brand Also tagged brand, Clients, co-author, custodian, employee, HR, internal marketing, ownership, shared vision Leave a comment
Experimenting with new media