Tag Archives: brands
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand, brand name, core competency, definition, economy, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
Good Will Hunted
Accounting terminology describes ‘goodwill’ as that part of business value over and above the value of identifiable business assets.
Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attributed to other business assets.
(Btw: For a quick definition on institutional, professional, practice and practitioner goodwill, see for example [...]
Posted in Study, Work Also tagged accounting, business, goodwill, ideas, intangible assets, theory Leave a comment
The Intangible Asset Chain for Start-ups
The process of developing a linear intangible asset chain can be described in this model. They are presented here as linear, because in my experience, setting them in random order is not creating sustainable competitive advantage in the long-term.
Posted in Study, Work Also tagged intangible assets, model, process, start-ups, steps, sustainable competitive advantage, theory 1 Comment
Intangible river of meaning
I am reading ‘The Passion of the Western Mind’ by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject.
We strive to match Plato’s world view when we describe the intangible as follows: we interpret the world in terms of archetypes (good-bad, [...]
Posted in Study Also tagged , design, economy, intangible assets, philosophy, plato, social capital Leave a comment
Marketer Profiles for SME’s (PART 1)