Tag Archives: brand
Top 10 reasons why agencies fail SME’s
Top 10 reasons why agencies fail SME's
Sometimes quantified and rarely qualified
Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164). However, simply possessing resources does not translate them into value (Priem and Butler 2001). Firms achieve value creation by gaining, combining and utilizing resources (Grant [...]
Posted in Study, brand Also tagged operational strategy, quality, quantity, stategic management, Study, sustainable competitive advantage Leave a comment
MINI- Saved From Normality?
The MINI car brand launched their ‘Clubman’ model yesterday in Perth. There is a dealership monopoly in this town and so it was easy to gather the key stakeholders in one spot from one customer list. And quite a gathering it was. This year the local dealership tried their hands on something other than embarrassing [...]
Posted in Work, brand Also tagged , analysis, audience, clubman, event, event management, local, MINI, product launch, reputation Leave a comment
Better decisions in small firms
Should they just invest in 'tangible asset' creation and development? And when and how is the time ripe for 'intangibles'?
Posted in Study, Work Also tagged consensio, decision making strategy, small business, small firms, sustainable competitive advantage 2 Comments
Is corporate identity immoral?