Tag Archives: brand
How Consensio Works
I would like to take the opportunity to explain our service attitude a bit further. Some of our clients have asked for clarification because we operate so differently from a traditional design studio, marketing firm or business advisory.
Posted in About, Work Also tagged consensio, employee relations, HR, marketing, people development, planning, services, strategic, value add Leave a comment
Marketing the Professional Services Firm
Laurie Young’s text on applying ‘the Principles and Science of Marketing to the Professions‘ was published in 2005. It is a well-rounded book about two professional marketing issues: the difference of marketing goods versus services and bridging the gap between academic theory and professional practice.
However, sometimes this book wanders the gaps between ‘how to’ and [...]
Chest-Beating: Strategy vs Sales in tough times
Everybody is talking about the economic down turn. In Australia the boom went bust, but unlike the US or Europe, we had softer cushioning. Mining and support industries, however, will wash out many employees in the following months. Manufacturing companies are not very optimistic.
The Australian Chamber of Commerce released their quarterly ACCI Westpac Survey of [...]
Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Pink- The Power of Personal Brand