Tag Archives: brand building
Pink- The Power of Personal Brand
Pink, the brand was also at work. Firstly, sponsor Optus showed an Australian ad featuring her, before the lights went out. During her performance she reached for a Coke bottle.
Posted in brand Also tagged brand, brand value, concert, consensio, personal brand, pink Leave a comment
Measuring begins with Collaboration
Quantifying brand performance has senior marketers and finance executives fighting to grasp each other's language and context.
Posted in brand Also tagged australian institute of marketing, brand, brand equity, collaboration, decision making strategy, finance, intangible asset, management, organisational culture, reporting, silo 1 Comment
Trouble in SMEs in Western Australia: 10 years later