Tag Archives: brand

Marketer Profiles for SME’s (PART 2)

It may sound like a recruiter's job only, but the matter of fact is, your marketing success will be determined by the skill set and experience of the person in charge of your SME marketing.
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Marketer Profiles for SME’s (PART 1)

The difference between Corporate and SME marketer's skill sets.
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Brand on the Balance sheet

To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
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Experimenting with new media

Experimenting with new media
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Trouble in SMEs in Western Australia: 10 years later

In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
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