Tag Archives: brand
Marketer Profiles for SME’s (PART 1)
The difference between Corporate and SME marketer's skill sets.
Posted in brand Also tagged brands, business, decision making strategy, HR, marketer, marketing, Marketing Human Resources, personnel, skill set, small business, SME, sustainable competitive advantage, type of marketer, Work Leave a comment
Brand on the Balance sheet
To improve the competitive advantage, we suggest to clients to look into three areas of strategic planning.
Posted in brand Also tagged brand name, brands, core competency, definition, economy, innovation, intangible, intangible asset, marketing, SME, sustainable competitive advantage, Work Leave a comment
Experimenting with new media
Experimenting with new media
Posted in Work Also tagged business, collaboration, consensio, creativity, experimental, intangible assets, photography, playful, small business, SME, sustainable competitive advantage, sustainable future, Work Leave a comment
Trouble in SMEs in Western Australia: 10 years later
In 1999, 2 researchers at Edith Cowan University in Perth, Western Australia conducted a study amongst 973 small businesses analysing typical SME problems.
Posted in Study, Work, brand Also tagged brand building, decision making strategy, intangible assets, marketing, SME Leave a comment
Marketer Profiles for SME’s (PART 2)