The MINI car brand launched their ‘Clubman’ model yesterday in Perth. There is a dealership monopoly in this town and so it was easy to gather the key stakeholders in one spot from one customer list. And quite a gathering it was.
This year the local dealership tried their hands on something other than [...]
Posted in Work, brand | Also tagged , audience, brand, clubman, event, event management, local, MINI, product launch, reputation
MINI- Saved From Normality?