Intangible cultural heritage (see Wiki page for definition) is summarised as the ‘living heritage’ of national culture; the oral tradition. The treasured way of preserving one’s national culture is in stark contrast to the difficulty of passing on healthy organisational cultures, which have so much influence on the success and survival of companies in the market.
Much has been written about the influence of national culture and cross-cultural influence on globalized companies (see for example key culture writers like Hofstede, Tropenaars and Friedman). The link of one’s heritage and underlying assumptions to organsiational performance per se has held bread and butter money for generations of business consultants, HR professionals and psychologists. (more…)
What is innovation?
>>…is the process of converting knowledge and ideas into better ways of doing business or into new or improved products and services that are valued by the community. The innovation process incorporates research and development, commercialisation and technology diffusion. www.smartstate.qld.gov.au/strategy/strategy05_15/glossary.shtm
…a newly introduced practice or method intended to improve the current practice
www.mywhatever.com/cifwriter/library/66/4620.html
…introducing an object as if it were new.
oregonstate.edu/instruct/anth370/gloss.html
…Innovation is the process that translates knowledge into economic growth and social well-being. It encompasses a series of scientific, technological, organisational, financial and commercial activities. Research is only one of these activities and may be carried out at different phases of the innovative process.
www.arc.gov.au/general/glossary.htm
…All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas within an organization. …<<
en.wikipedia.org/wiki/Innovation
…Innovation in Organisations - assisting our Clients in identifying and managing innovation opportunities within their organisation.<<http://www.business.curtin.edu.au
Ambler & Neely (2007) pointed out that Marketing already has a robust platform as market connector and that therefore, cashflow forecasting and brand equity are indeed viable ‘measurable intangibles’ for ‘narrative accounting’ practices.
I think you agree, that the ‘innovation’ buzzword is another example of the ‘intangible asset’ murkiness which is lurking underneath the accounting and business process surface. What’s your ‘innovation’?
