Consensio

A friend of mine recently said:

>>I know strategy workshops are boring. Somebody stands there waffling on about an impenetrable subject and you are pretending to take notes and actively listening. I can’t stand looking at one more powerpoint slide! Somebody accidentally switch off that projector or, even better, let me out of here!<<

Why is it such an art to involve people in a workshop or presentation? Apart from the skills of an entertaining, informative and skilled presenter/facilitator, what makes people go: ‘Ah, I get it!‘.

The magic connection is emotional involvement. What increases my care factor, increases the attention span. Business bigs like Steve Jobs don’t just have an easy presentation audience because they pull out gadgets that everybody wants.

Why do I want them in the first place? Because I want to believe, the presenter will be giving me emotional satisfaction on top of information.

So what would be my list of things to consider for keeping me interested? (more…)

Brand portfolio strategies are facing inward into the organisation and ensure that all marketing segments and target audiences are covered. This is also true for internal marketing activities. In collaboration with HR, internal marketing strategies are most effective when they are approaching employees from an integrity and values angle. (more…)